Event Management - Event and Exhibit Design

Program Description

The Event Management program at Seneca is unique within Ontario in that it will provide you with a specialization in design for the event and exhibit industry (galas, festivals, parades, and trade shows). Aimed at giving you the necessary breadth and depth of knowledge, you will learn analysis, planning, budgeting, sourcing, and creation of décor, props and visuals for events and exhibits. You will benefit from industry professionals who have designed the curriculum and deliver it from a practical perspective. They bring their many years of experience in design, special events, and exhibit management to assist you in getting the education you need to succeed in a competitive and growing industry.

You'll learn to:

• Apply the principles of marketing and research to events and exhibits;
• Analyze, synthesize, develop and design the necessary elements for events and exhibits;
• Plan, execute and evaluate the installation of events and exhibits;
• Analyze and develop promotional materials that consistently deliver key messages;
• Develop and implement financial initiatives based on event/exhibit objectives through methods such as sponsorship programs, grant applications, and fund-raising initiatives;
• Develop, install and co-ordinate effective site and facility operations;
• Evaluate and apply strategies for effective human resource management related to the installation of events and exhibits;
• Apply accounting and financial knowledge and skills to the installation of events and exhibits;
• Apply business administration skills to the installation of events and exhibits;
• Evaluate and apply industry professional standards, legislative requirements and ethical principles to event and exhibit management.

Program Learning Outcomes

This Seneca College program meets the system-wide standards for all Ontario College Credential programs as set by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the following:

• develop and implement financial initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
• plan, design, and coordinate effective site and facility operations.
• apply the principles of marketing to events.
• apply strategies for effective human resource management to events.
• create, plan, and implement effective programming for events.
• apply accounting and financial knowledge and skills to the operation of events.
• apply business administration skills to the operation of events.
• apply the principles of professionalism and ethics to event management.

Admission Requirements

Program Eligibility:

• Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent in design such as Visual Merchandising Arts, Fashion Design, Interior Design, Industrial Design or Graphic Design,* or mature students who are members of ISES, CSES or IAEM with two or three years documented work experience in special events or exhibits.
• Proficiency in English at the college level.
• Demonstrated understanding of the principles of applied design.
• Hands-on experience with physical skills such as painting, sewing, cutting, designing. Proficient with a computer, software and applications such as Word, Excel, PowerPoint, email and Internet.

Applicant Selection:

• Applicants must submit a résumé, prepare a portfolio, and write a brief essay describing why they want to enrol in the program.

* Applicants with other post-secondary credentials may be required to take additional pre-requisite subjects.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

Event Management is about creating experiences for clients, guests, event attendees, customers, and event organizers. Seneca’s Event Management program will help you start an exciting career as a Special Events Organizer, Trade Show Planner/Designer, Assistant Event Co-ordinator, Junior Exhibit/Event Designer, Assistant Creative Director, or Festival Organizer.

Affiliations and Associations

• ISES (International Special Events Society)
• CSES (Canadian Special Events Society)
• The Design Exchange

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

U.S.

Curriculum

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