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General Business

General Business

Program Code: GBSCampus: Newnham, Markham
Duration: 4 Semesters (2 Years)Start Dates: Summer, Fall, Winter
Start dates are subject to change
Credential Awarded: Ontario College Diploma

Program Description

As a student of GBS, you’ll establish a solid knowledge base in business management. You’ll learn how to start thinking like a manager while building a solid foundation in business fundamentals like marketing and accounting.

The General Business (GBS) program shares the first two years of the three-year Business Administration programs. When you complete the GBS program, you have the option to enroll in one of the Business Administration three-year diploma programs for two extra semesters.

Program Learning Outcomes

This Seneca College program meets the system-wide standards for all Ontario College Credential programs as set by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the following:

  • communicate business-related information persuasively and accurately in oral, written, and graphic formats.
  • work in a manner consistent with law and professional standards, practices, and protocols.
  • develop customer-service strategies to meet the needs of internal and external customers.
  • apply knowledge of the human resources function to the operation of an organization.
  • apply knowledge of the marketing function to the operation of an organization.
  • apply accounting and financial knowledge to the operation of an organization.
  • apply knowledge of operations management to the operation of an organization.
  • apply computer skills and knowledge of information technology to support the management of an organization.
  • take into account the interrelationship among the functional areas of a business.
  • work effectively with co-workers, supervisors, and others.
  • apply research skills to gather and interpret available information.
  • apply creative problem-solving skills to address business problems and opportunities.
  • develop strategies for personal and professional development to manage job stress, enhance work performance, and maximize career opportunities.
  • apply time management and organizational skills to facilitate the completion of tasks and to meet deadlines in a business environment.
  • recognize the economic, social, political, and cultural variables which impact on a business.

Essential Employability Skills

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
  • Grade 12 English: ENG4(C) or ENG4(U)
  • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)

Applicant Selection:

  • Applicant grades in pre-requisite subjects (or their equivalents) may be used as a basis for the selection of candidates.

Desirable:

  • Basic proficiency in word processing, preferably Microsoft Word.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

The four-semester General Business diploma program provides you with an understanding of management functions and general managerial skills for a rewarding career in business. Prepare to graduate with a wide range of options for your career. Our graduates have succeeded in a variety of manufacturing, sales and service industries among many others.

Canadian Professional Sales Association (CPSA)

Graduates will have completed all educational requirements and can make application to CPSA to receive a Certificate of Professional Sales from the Canadian Professional Sales Association. Graduates will have also met all the educational requirements for the CPSA’s professional designation - Certified Sales Professional CSP.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

University/CollegeDegrees Available
Seneca College• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
• Bachelor of Commerce, Municipal and Corporate Administration (Previously Offered)
• Bachelor of Commerce, Human Resources Strategy and Technology
Tyndale University College• Bachelor of Arts, Business Administration or Business Administration – International Development
York University• Bachelor of Administrative Studies (BAS)

Ontario

University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Arts
Laurier Brantford• Honours Bachelor of Arts
University of Ottawa• Bachelor of Commerce
University of Windsor• Bachelor of Commerce

Canada

University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts – Governance, Law, and Management
• Bachelor of Management or Bachelor of Commerce
• Bachelor of Human Resources and Labour Relations
University Canada West• Bachelor of Commerce
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management

U.S.

University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
Davenport University• BSc – Health Service Administration, BBA-Human Resource Management, International Business, Management, Marketing, Sport Management, BBA /MBA – Strategic Management or BBA /MBA – Strategic Human Resource Management

International

University/CollegeDegrees Available
AUT University• Bachelor of Business – any major dependent on courses taken at Seneca
Birmingham University• BA (Hons) Business and Management

General Education

One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.

Curriculum

Semester 1 Subject Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
ICA001 Introduction to Computers and Applications 2
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
SSC100 Success Strategies for College 2
 
Semester 2 Subject Name Hrs/Wk
ACC106 Accounting I 4
BUS206 Business Management 4
MRK213 Foundations of Strategic Marketing and Planning 4
SMS202 Microcomputer Business Applications II 3
XXXXXX General Education Option 3
 
Semester 3 Subject Name Hrs/Wk
ACC212 Financial Analysis 4
EAC394 Effective Business Writing 3
MRK320 Marketing: Effective Selling 4
MSC310 Decision Analysis I 4
XXXXXX General Education Option 3
 
Semester 4 Subject Name Hrs/Wk
BUS400 Business Economics 2
CAP500 Career Planning 1
IBM600 International Business Management 4
MGS350 Management Studies: Canadian Business Law 4
XXXXXX Professional Option 4
XXXXXX General Education Option 3

Professional Options

The subjects listed below are a representative sample of those which may be available. Students will be advised during semester two which options will be offered for semester four.

Professional Subject Name Hrs/Wk
EBM510 Entrenpreneurship 4
EQQ501 Emotional Intelligence and the Workplace 3
GBP400 Global Business Placement 4
MGS521 Business Ethics and Values 4
MGS523 Introduction to Electronic Commerce 4
MGS524 Effective Leadership 4
MGS525 Evolution of Managerial Thought 4
MGS600 Management Studies: Supervision 4
MRK525 Business to Business Marketing 4
OPM400 Production and Operations Management - Manufacturing and Services 4
RET500 Understanding the Retail Business 4
RET670 Customer Service in a Networked World 3

Note: Professional option subjects not having a minimum of 30 students enrolled may be cancelled at the discretion of the School. Not all professional options are offered every semester.

Educational Pathways

Educational Pathways

Contact Us

Program Student Advisor: Aniko Murtescu
Telephone: (416) 491-5050 Ext. 2675
Email: Aniko.Murtescu@senecac.on.ca
Program Chair: Chris Dudley
Telephone: (416) 491-5050 Ext. 2386
Email: chris.dudley@senecac.on.ca
Admissions Advisors:
Domestic Admissions Advisor: Margaret Lim
Telephone: (416) 491-5050 Ext. 2806
Email: margaret.lim@senecac.on.ca
International Admissions Advisor: Ann Dolan
Telephone: (416) 491-5050 Ext. 2758
Email: ann.dolan@senecac.on.ca
Registration & Records Advisors:
Markham Campus Marc Combetto
Telephone: (416) 491-5050 Ext. 7435
Email: marc.combetto@senecac.on.ca
Newnham Campus TBA
Telephone: (416) 491-5050 Ext. 2465
Email: TBA