| Program Code: GBS | Campus: Newnham, Markham |
| Duration: 4 Semesters (2 Years) | Start Dates: Summer, Fall, Winter Start dates are subject to change |
| Credential Awarded: Ontario College Diploma | |
As a student of GBS, you’ll establish a solid knowledge base in business management. You’ll learn how to start thinking like a manager while building a solid foundation in business fundamentals like marketing and accounting.
The General Business (GBS) program shares the first two years of the three-year Business Administration programs. When you complete the GBS program, you have the option to enroll in one of the Business Administration three-year diploma programs for two extra semesters.
Program Learning Outcomes
This Seneca College program meets the system-wide standards for all Ontario College Credential programs as set by the Ministry of Training, Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the following:
Essential Employability Skills
Program Eligibility:
Applicant Selection:
Desirable:
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.
The four-semester General Business diploma program provides you with an understanding of management functions and general managerial skills for a rewarding career in business. Prepare to graduate with a wide range of options for your career. Our graduates have succeeded in a variety of manufacturing, sales and service industries among many others.
Graduates will have completed all educational requirements and can make application to CPSA to receive a Certificate of Professional Sales from the Canadian Professional Sales Association. Graduates will have also met all the educational requirements for the CPSA’s professional designation - Certified Sales Professional CSP.
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
| University/College | Degrees Available |
|---|---|
| Seneca College | • Bachelor of Commerce, International Accounting and Finance • Bachelor of Commerce, Financial Services Management • Bachelor of Commerce, Municipal and Corporate Administration (Previously Offered) • Bachelor of Commerce, Human Resources Strategy and Technology |
| Tyndale University College | • Bachelor of Arts, Business Administration or Business Administration – International Development |
| York University | • Bachelor of Administrative Studies (BAS) |
| University/College | Degrees Available |
|---|---|
| Algoma University | • Bachelor of Business Administration • Bachelor of Arts |
| Laurier Brantford | • Honours Bachelor of Arts |
| University of Ottawa | • Bachelor of Commerce |
| University of Windsor | • Bachelor of Commerce |
| University/College | Degrees Available |
|---|---|
| Athabasca University | • Bachelor of Professional Arts – Governance, Law, and Management • Bachelor of Management or Bachelor of Commerce • Bachelor of Human Resources and Labour Relations |
| University Canada West | • Bachelor of Commerce |
| Royal Roads University | • Bachelor of Commerce in Entrepreneurial Management |
| University/College | Degrees Available |
|---|---|
| University at Buffalo | • Bachelor of Science in Business Administration |
| Davenport University | • BSc – Health Service Administration, BBA-Human Resource Management, International Business, Management, Marketing, Sport Management, BBA /MBA – Strategic Management or BBA /MBA – Strategic Human Resource Management |
| University/College | Degrees Available |
|---|---|
| AUT University | • Bachelor of Business – any major dependent on courses taken at Seneca |
| Birmingham University | • BA (Hons) Business and Management |
One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.
| Semester 1 | Subject Name | Hrs/Wk |
|---|---|---|
| BUS106 | Business - Its Nature and Environment | 4 |
| EAC150 | College English | 3 |
| ICA001 | Introduction to Computers and Applications | 2 |
| MRK106 | Marketing I | 4 |
| QNM106 | Mathematics of Finance | 4 |
| SSC100 | Success Strategies for College | 2 |
| Semester 2 | Subject Name | Hrs/Wk |
| ACC106 | Accounting I | 4 |
| BUS206 | Business Management | 4 |
| MRK213 | Foundations of Strategic Marketing and Planning | 4 |
| SMS202 | Microcomputer Business Applications II | 3 |
| XXXXXX | General Education Option | 3 |
| Semester 3 | Subject Name | Hrs/Wk |
| ACC212 | Financial Analysis | 4 |
| EAC394 | Effective Business Writing | 3 |
| MRK320 | Marketing: Effective Selling | 4 |
| MSC310 | Decision Analysis I | 4 |
| XXXXXX | General Education Option | 3 |
| Semester 4 | Subject Name | Hrs/Wk |
| BUS400 | Business Economics | 2 |
| CAP500 | Career Planning | 1 |
| IBM600 | International Business Management | 4 |
| MGS350 | Management Studies: Canadian Business Law | 4 |
| XXXXXX | Professional Option | 4 |
| XXXXXX | General Education Option | 3 |
The subjects listed below are a representative sample of those which may be available. Students will be advised during semester two which options will be offered for semester four.
| Professional | Subject Name | Hrs/Wk |
|---|---|---|
| EBM510 | Entrenpreneurship | 4 |
| EQQ501 | Emotional Intelligence and the Workplace | 3 |
| GBP400 | Global Business Placement | 4 |
| MGS521 | Business Ethics and Values | 4 |
| MGS523 | Introduction to Electronic Commerce | 4 |
| MGS524 | Effective Leadership | 4 |
| MGS525 | Evolution of Managerial Thought | 4 |
| MGS600 | Management Studies: Supervision | 4 |
| MRK525 | Business to Business Marketing | 4 |
| OPM400 | Production and Operations Management - Manufacturing and Services | 4 |
| RET500 | Understanding the Retail Business | 4 |
| RET670 | Customer Service in a Networked World | 3 |
Note: Professional option subjects not having a minimum of 30 students enrolled may be cancelled at the discretion of the School. Not all professional options are offered every semester.

| Program Student Advisor: | Aniko Murtescu Telephone: (416) 491-5050 Ext. 2675 Email: Aniko.Murtescu@senecac.on.ca |
| Program Chair: | Chris Dudley Telephone: (416) 491-5050 Ext. 2386 Email: chris.dudley@senecac.on.ca |
| Admissions Advisors: | |
| Domestic Admissions Advisor: | Margaret Lim Telephone: (416) 491-5050 Ext. 2806 Email: margaret.lim@senecac.on.ca |
| International Admissions Advisor: | Ann Dolan Telephone: (416) 491-5050 Ext. 2758 Email: ann.dolan@senecac.on.ca |
| Registration & Records Advisors: | |
| Markham Campus | Marc Combetto Telephone: (416) 491-5050 Ext. 7435 Email: marc.combetto@senecac.on.ca |
| Newnham Campus | TBA Telephone: (416) 491-5050 Ext. 2465 Email: TBA |
Seneca College of Applied Arts and Technology