Outline: MRK 460

Global Marketing

Prerequisites

MRK 106 and MRK200, or equivalents.

Topic Outline

Tentative. This outline will be updated on the subject webpage 

Modes of Instruction

Classes will be interactive. Students must be prepared, by having read the topic (chapter) to be discussed. Students should expect to answer questions regarding the topic and be able to contribute to any class discussion.

A variety of instructional modes – including, but not limited to – lectures, group presentations, case analysis and presentation, class discussions, videos, electronic resources and delivery modes, etc.

Prescribed Texts and Tutorials

•    Cateora, International Marketing, 1st Canadian Edition, McGraw-Hill,
ISBN: 07.094877.1
•    Guide to Research and Citation, MLA Style

Required Supplies

Enter supplies here

Modes of Evaluation

Individual Assignment

15%

Mid-Term Test                                      

15%

Quiz

10%

International Marketing Plan Part 1                     

10%

International Marketing Plan Final Report

15%

Presentation of Marketing Plan to Class (team*)  

5%

Final Exam

30%

Please Note:
•    Obtaining information from the subject web page on at least a weekly basis is mandatory for this subject.
•    There are no make up evaluations.   Students who do not attend evaluations when they are given will receive a zero mark.  Likewise, all assignments must be handed in on time.
•    Inattention or absence shall not constitute a reason for late work or lack of knowledge about topics covered or assigned.
•    For written reports, cite all supporting material.
*All team work may include a Peer Evaluation.

Grading Policy
Grade Percentage  GPA
A+  90%-100%  4.0 Outstanding, Exceeds required performance consistently. Is able to integrate learning across subject material. Present conclusions professionally in both oral and written communication
A  80%-89%  4.0 Superior. Exceeds required performance standards. Communicates results "work place ready". Includes learning from other subjects.
B+  75%-79%  3.5 Very Good. Meets all course outcomes thoroughly and consistently, within the framework of the subject. Demonstrates professional communication skills. Shows leadership. Basic competence in synthesis.
B  70%-74%  3.0 Good. Meets all course outcomes consistently. Exhibits competent communication skills. No evidence of integrating across course content.
C+  65%-69%  2.5 Average. Acceptable achievement/level of knowledge of course outcomes. Acceptable communication skills
C  60%-64%  2.0 Below Average. Acceptable achievement of course outcomes. Communication Skills require improvement.
D 55%-59%  1.0 Basic Knowledge. Minimal achievement of course outcomes. Can explain the core concepts of the course. Does not exhibit professional communication skills.
F 0%-54%  0.0 Did not achieve course outcomes


Professor(s)
                   Ralph Rossman                                 Extension: 7615                   Office#: M660
                   Email: ralph.rossman@senecac.on.ca

                   Tim Richardson                                 Extension: 7534                   Office#: M500
                   Email: tim.richardson@senecac.on.ca

Approved By:
                  
                    ______________________________
                    Angela Zigras, Academic Chair
                    School of Marketing and e-Business























Detailed Topic Outline

MRK 460 – Summer 2008

WEEK

Wk. of

TOPIC

1

 May 5

Chapter 1: The Scope and Challenge of International Marketing

Chapter 2: The Dynamic Environment of International Trade

2

 May 12

Chapter 3: Cultural Dynamics in Assessing Global Markets

3

 May 19

Chapter 4: The Political Environment: A Critical Concern

Chapter 5: The International Legal Environment 

4

 May 26

Chapter 6: Developing a Global Vision Through Marketing Research

Chapter 7: Emerging Markets

5

 June 2

Chapter 8: Multinational Market Regions and Market Groups Individual Assignment

6

 June 9

Chapter 9: Global Marketing Management: Planning and Organization

Part 1 – Marketing Plan Due

7

 June 16

Review

Mid-term Test, in- class

 

 June 23

STUDY WEEK

8

 June 30

Chapter 10: Products and Services for Consumers

Chapter 11: Products and Services for Businesses

9

 July 7

Chapter 12: International Marketing Channels

Chapter 13: Exporting and Logistics: Special Issues for Business

10

 July 14

Chapter 14: Integrated Marketing Communications and International Advertising

11

 July 21

Chapter 15: Personal Selling and Sales Management

Quiz

12

 July 28

Chapter 16: Pricing for International Markets

13

 Aug 4

Marketing Plan Presentations

Marketing Plan due

14

 Aug 11

Final Exam


Last Updated: Summer  2008