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Outline: MRK 260
Introduction to Graphic and Web Design
Prerequisites
ICA 001, MRK106 or MRK104 and EAC149
Topic Outline
See Course Website
Modes of Instruction
A variety of instructional and learning modes may
be used, including but not limited to, lectures, independent and/or
guided labs, tutorials, demonstrations, instructions and problem
solving, instructions regarding assignments, review exercises and
independent assignments, individual and group projects.
Prescribed Texts and Tutorials
None
Additional
References
Students are referred to the following web site for the Seneca College
Library to see the MLA Style Guide and Guide to Integrating Quotations
(MLA
Style) and other important resources for writing papers and observing
copyright laws. All work that is not original must have sources cited
properly. Any work copied without giving proper credit is considered
plagiarism and will receive a failing mark.
Required Supplies
Portable storage device with USB minimum size 512
MB, a headset with a microphone
Modes of Evaluation
Graphic Designs
|
20%
|
Student Web Site
|
25%
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Streaming Media
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20%
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Interactive CD
|
20%
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Podcast
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10%
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PDF files
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5%
|
TOTAL
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100%
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Grading Policy
| Grade |
Percentage |
GPA |
|
| A+ |
90%-100% |
4.0 |
Outstanding. Exceeds
required performance consistently. Is able to integrate learning across
subject material. Present conclusions professionally in both oral and
written communication.
|
| A |
80%-89% |
4.0 |
Superior. Exceeds required
performance standards. Communicates results "work place ready".
Includes learning from other subjects.
|
| B+ |
75%-79% |
3.5 |
Very Good. Meets all
course outcomes thoroughly and consistently, within the framework of
the subject. Demonstrates professional communication skills. Shows
leadership. Basic competence in synthesis.
|
| B |
70%-74% |
3.0 |
Good. Meets all course
outcomes consistently. Exhibits competent communication skills. No
evidence of integrating across course content.
|
| C+ |
65%-69% |
2.5 |
Average. Acceptable
achievement/level of knowledge of course outcomes. Acceptable
communication skills.
|
| C |
60%-64% |
2.0 |
Below Average. Acceptable
achievement of course outcomes. Communication Skills require
improvement.
|
| D |
55%-59% |
1.0 |
Basic Knowledge. Minimal
achievement of course outcomes. Can explain the core concepts of the
course. Does not exhibit professional communication skills.
|
| F |
0%-54% |
0.0 |
Did not achieve course
outcomes. |
Minimum
Passing Grade: "D"
Student Responsibilities
- Students are expected to use the Computer Commons, other
Seneca College resources, and home computers for the extra computer
time necessary to complete assigned tasks and to practice the skills
required to meet the learning outcomes.
- Students will be assigned exercises that are to be competed
in addition to assigned projects.
- Students are expected to conduct themselves in a
professional, business-like manner. Evaluation methods and standards
will reflect those of the business world.
- All submitted work should be completed on or before the
specified date. It is the student's responsibility to keep a back-up
copy of his/her work.
- Missed assignments will receive a grade of zero. Late
assignments receive partial credit.
- It is the student's responsibility to read this Subject
outline carefully and ask questions to resolve problems so that the
requirements and expectations are clearly understood. It is recommended
that students keep this outline for future reference.
Professor(s) Michael
O'Neill
Ext: 7532
Office#: M500
Email: Michael.Oneill@senecac.on.ca
Course Website: mhoneill.com
Tim Richardson
Ext: 7534
Office#:M500
Email: tim.richardson@senecac.on.ca
Approved By
_____________________________
Angela Zigras, Academic Chair
School of Marketing and e-Business
Last Updated: Summer 2009
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